When most people hear the word “e-book,” they probably think about the digital version of something they would read on paper. Like the online version of a newspaper article, or the Kindle version of their favorite fiction novel. And though e-books do include articles and novels, the truth is that an e-book is a lot more powerful than just text in digital form. In fact, we believe that e-books are so different from “books” that they deserve a whole separate classification. Why? Because an e-book is not just a book; it is a sales tool. And a powerful one.
It’s time to expand your perspective on e-books.
To list all of the powerful qualities of an e-book would take a long time, but here are three of our favorites. Unsurprisingly, each of the three uncovers new potential revenue.
#1 AN E-BOOK PROVIDES AN OPPORTUNITY TO MAKE MONEY ON WHAT YOU KNOW IN ADDITION TO WHAT YOU DO.
As service providers or product creators, we often invest most of our attention on what we are producing for others. We market the end product to clients and customers and collect revenues on the sale. However, we forget that through the process of creating our products and services we have gained a unique set of skills and knowledge, such as:
- Knowledge about running a business.
- Sales and marketing skills.
- Production and design skills.
- Management know-how.
- Knowledge about our industry.
For most business owners these assets are valuable and yet un-monetized. Uncovered and harnessed, they can create an exciting new revenue stream. And the best part is that once an e-book is created, it can be sold over and over again without the need for new employees, new contracts, or new product creation. More money + less work = a win-win.
Did you know…
…that you don’t have to start from scratch? We repurpose your content. Find out how here–
…that you can start the process of creating your e-book right now? Learn more here–
…that e-books are an excellent tool for becoming a go-to expert in your field? Read more here–
…that we reward you for spreading the word about our services? Learn more here–
#2 AN E-BOOK IS A SALES VEHICLE YOU CAN USE TO PROMOTE YOUR OTHER PRODUCTS AND/OR SERVICES.
In addition to making money on what you know, we also want you to consider an e-book as a way to build a relationship with new and existing customers. Through it you can educate, inform and entertain while simultaneously sharing about your mission, your business, and your other products and services. In other words, e-books let you cross-sell, and allow you to invite people to travel further into your sales funnel.
This ability to cross-sell is unique to an e-book, partly due to the different way readers consume digital content (as opposed to print content), and partly because of the multi-tasking devices e-books are read on. Think of it as the difference between a magazine and a book and you’ll start to get a glimpse of what we’re talking about. E-books provide a lot more opportunity for creative advertising, especially for advertising yourself.
#3 AN E-BOOK IS A LIST BUILDER THAT CAN HELP YOU FIND PROSPECTIVE CLIENTS AND CUSTOMERS.
Here is a secret that internet marketers have known for years: people will give you information about themselves in exchange for free or inexpensive content. And a list of information–like names and email addresses–can be an invaluable asset to today’s business owner.
This is why we recommend using e-books as a way to create a network of followers.
The truth is that today’s consumers are Actively Seeking to find interesting content that they can curate for their digital libraries. They like to have information, images and videos in convenient portable formats that they can carry with them on the go. So why not give them a chance to “curate” your business for their portable devices by providing e-books and other digital products? They receive information that is valuable to them and (if set-up correctly) you receive permission to continue a conversation with them about your business well into the future.
We could go on and on about more of the exciting possibilities with e-books, but instead we want to finish this article by telling you something you may not know: